Online dating based on books

For women, salary doesn’t affect how many winks they receive – until they earn 50,000 yuan or more, when they see the number of winks tail off slightly.

Sharing other insights into’s data, Li says that on average, women prefer men who are three years older than them, while men seem to prefer women three years younger than them, but that changes the wealthier the men are.

After years working as a senior investment banker in the US and Hong Kong, he fulfilled his dream of setting up his own business.

First came Me Me Star, a short message-based chat forum that he sold to the Chinese telecom firm Sina.

It’s a self-imposed criteria – she can always find a mate,” Li says.

The matchmakers get a minimal base salary and earn commission for every match, so it’s in their interest to make good matches and smooth out any dating hiccups.

“A lot of people are saying leftover women can’t find a man, but mostly it’s because she sets very high standards; she doesn’t want to compromise,” says Li.

The matchmaking service claims a success rate of 78 per cent – this is based on the number of couples who tell their matchmaker they want to be “exclusive” with their date, meaning that their profile is hidden on the site.

has conducted focus groups with divorcees and the findings suggest that the more economically well off women are, the less likely they are to put up with a husband they are not happy with.

“In terms of percentage, I think a lot more women in China work than women in the US.

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